Typography - Your Client's Voice
Create a full-page 8.5” x 11” vertical full color advertisement for the assigned company. Write a tagline and choose the type for that tagline in a way that you feel properly represents their “voice.” The ad must also include a product shot, support copy, logo and UR. The goal is to communicate the unique value properties of your product (why people like or respond to it).
Fall 2016
Project Description: Create a full-page 8.5” x 11” vertical full color advertisement for the assigned company. Write a tagline and choose the type for that tagline in a way that you feel properly represents their “voice.” The ad must also include a product shot, support copy, logo and UR.
The goal is to communicate the unique value properties of your product (why people like or respond to it).
Information about assigned company and product in order to guide the creative decisions for the advertisement.
Version one. This ad focuses on how thin the yoga mat is (one of the thinnest mats on the market) and highlights this property by showing the product only. All copy, including the headline and supporting copy is my own.
Version two. This ad focuses on how easy it is to travel with the yoga mat because it is thin. Instead of simply highlighting the product, this ad shows why the unique property of being thin is valuable: so it can be folded up and carried easily. The logo did not originally appear on the product but was added in Photoshop.
Version three. This ad focuses on the special surfactants the mat is treated with and why these are important: The sweat marks did not originally apear on the product but were added in Photoshop.
Mock Up of version one.
Mock Up of version two.
Mock Up of version three.