Design Solutions II - The Boston Jazz Festival
Create a multi-element marketing and design campaign for a four-day Boston jazz festival based on the client marketing statement: The Boston Jazz Festival | Join us Saturday, September 23rd through Tuesday, September 26th when Boston becomes the hub for live jazz. Campaign materials to include: festival logo, festival poster, transit 2-Sheet advertisment poster, two different web banner ads, and a trifold schedule of events.
Fall 2016
Project Description: Create a multi-element marketing and design campaign for a four-day Boston jazz festival based on the client marketing statement: The Boston Jazz Festival | Join us Saturday, September 23rd through Tuesday, September 26th when Boston becomes the hub for live jazz. Campaign materials to include: festival logo, festival poster, transit 2-Sheet advertisment poster, two different web banner ads, and a trifold schedule of events.
Mock Up of final poster design.
Mock Up of final transit ad poster design.
Mock Up of final web banner ads.
Mock Up of trifold schedule (front).
Mock Up of trifold schedule (outside).
Mock Up of trifold schedule (inside).
Inspiration mood board.
Redrawn and modified musical ensemble.
Final logo design. With and without skyline element, both dark on light and light on dark.
Final poster design, 16" x 24" 300dpi.
Final transit ad poster design, 15.5" x 11" 360dpi.
Final web banner ad design, leaderboard size.
Final web banner ad design, half-page size.
Final trifold schedule design (outside), 8.5" x 11" 300dpi.
Final trifold schedule design (inside), 8.5" x 11" 300dpi.