Design Solutions II - Smart Car
Design a wrap for a Smart Car that promotes a Boston based, urban centric company or organization and the design must cover the driver and passenger sides of the car.
Fall 2016
Project Description: Design a wrap for a Smart Car that promotes a Boston based, urban centric company or organization and the design must cover the driver and passenger sides of the car.
Final design Mock Up. Overall concept was to have the Smart Car mimic the movement of a penguin darting through the ocean. The small penguins of the New England Aquarium become the Smart Car, which zips around through Boston traffic with ease, just as a penguin does through a school of fish or raft of penguins. The marquise shapes represent reflections through ocean water, fish, or distant penguins.
Early draft of the concept.
Driver side raw art.
Passenger side raw art.