Design Solutions II - NYSC Advertisment
Create an advertisement for New York Sport Clubs for placement in the Improper Bostonian magazine. The ad must use the company logo and all provided copy. The project was completed in three parts.
Fall 2016
Project description: Create an advertisement for New York Sport Clubs for placement in the Improper Bostonian magazine. The ad must use the company logo and all provided copy. The project was completed in three parts.
Final Ad, 5"x4.5"
Mock-Up
Part one was to recreate exactly a previously run ad.
Part two was to create a new ad using the same text and typeface. The new ad was to feel like continuation of the original ad, but refreshed. Layout sketches appear left and the final ad is right.
Detailed concept sketches for part three, which was to create a brand new ad using the same copy. The final ad should be unmistakably NYSC, but there were no restrictions for it to be cohesive with the previous campaigns. Selected concept is in blue.
Part three initial draft.